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Eleventh Annual Meffys Mobile Awards Issues Call for Entries

MEF, the Global Community for Mobile Content and Commerce, today issued the call for entries and announced new categories in FinTech, m-health, education and big data for its 11th Annual Meffys Awards.

Judged by an independent panel of media, academics, analysts and VCs from around the world, the Meffys are the global benchmark for measuring commercial success and rewarding innovation in mobile content and commerce across the ecosystem.  The awards attracted submissions from more than 25 countries last year.

New categories for 2014 include Big Data, Innovation in FinTech, Mobile Health and Mobile Education to reflect MEF's ongoing commitment to support and showcase new areas contributing to the growth of the mobile ecosystem. There are 16 award categories in total which include:

  • Big Data
  • Consumer Trust
  • Education
  • Health
  • Life Tools App
  • Mobile Money
  • Mobile Publishing
  • Mobile Service
  • Monetization and Engagement
  • Social and Entertainment App
  • Social Responsibility
  • Innovative App
  • Technology Innovation
  • FinTech Innovation
  • Innovation in a Growth Market
  • Innovative Business Model – supported by Mahindra Comviva

The deadline to enter is July 25, 2014.  Finalists will be announced at the prestigious Meffys Awards Gala Dinner to be co-located with MEF Global Forum 2014 in San Francisco on November 17-19.  The Forum, which last year saw over 350 industry executives from more than 20 countries come together in Silicon Valley, is designed to engage attendees in a global perspective for next generation mobile and explore new business opportunities internationally. Supporters of the 2014 event include Mahindra Comviva and TIMWE.

Rimma Perelmuter, CEO at MEF said: "The Meffys enjoys a rich heritage and unrivalled stature in honoring success and innovation across the international mobile industry. With mobile now the primary device for consumers worldwide, new categories for 2014 further recognise the continued expansion of our ecosystem and serve the industry's international barometer for innovation and success.  As part of the MEF Global Forum 2014, which connects the mobile world in Silicon Valley, Meffys participants will benefit from this unique platform to gain visibility and access global mobile leaders, investors and media in attendance."

For more details and information on how to enter visit

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device.  MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Africa, Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

About MEF Global Forum 2014

MEF Global Forum 2014 takes place 17th – 19th November 2014 connecting global mobile leaders. In 2013 speakers from more than 20 countries represented the diversity of the international mobile ecosystem including senior representatives from Visa, Mozilla, Telefonica Ventures, China Mobile, Waze, Orange, eBay, Twitter, Deutsche Telekom, Singtel Innov8, Verizon, Shazam and Evernote.



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