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ROK Mobile, co-founded by John Paul DeJoria (Patron Tequila and Paul Mitchell fame) and Jonathan Kendrick (British Serial Entrepreneur), announced the launch of its newest Mobile Virtual Network Operator (MVNO) partner today, Arterra Mobility. ROK Mobile is a unique mobile music provider, which will deliver state-of-the art personalized listening experiences along with an incredible cell service plan. Arterra Mobility, serving more than 20 MVNOs, will power ROK Mobile's activations, billing, customer care and integration using a robust nationwide GSM-based 3G and 4G LTE network.

"The market wants our type of mobile music service," said Jonathan Kendrick Chairman/ CEO of ROK Mobile. "We expect to see a massive uptick with the convergence of music streaming and smartphones. Arterra Mobility's flexible solution and rapid time-to-market service will help us meet the demand for streaming music subscribers."

"We are excited to work with ROK Mobile to leverage our collective knowledge and technical resources in helping them succeed in the wireless industry," said Daniel Neal, CEO and founder of Arterra Mobility. "By combining our experience with highly-scalable and customized wireless solutions, we can offer unparalleled service to ROK Mobile so their customers can enjoy their favorite music and stay connected."

As a Mobile Virtual Network Enabler (MVNE), Arterra Mobility has a long history of building competitively differentiated services and systems for its clients. Arterra Mobility expertise goes beyond typical BSS/OSS-focused MVNEs. By molding raw network capabilities and proprietary network design into unique and elegant customer-facing solutions, Arterra Mobility helps its clients create award-winning services that accelerate their customer's go-to-market plans and position them to compete successfully in the marketplace.

About Arterra Mobility®

Arterra Mobility powers a wide range of innovative wireless services and embedded devices. With a highly-scalable, carrier-grade service platform that provides network services, OSS, BSS, e-commerce, logistics support, customer care, patented proprietary mobile policy controls and mobile wallets and marketing support, Arterra Mobility, through its MVNE, MVNO and MVNA solutions, helps companies to develop, launch, and optimize their wireless services and embedded devices faster and more cost-effectively than anyone else.  Arterra Mobility is a division of Kajeet, Inc. For more information about Arterra Mobility, please visit

About ROK Mobile

ROK Mobile is an innovative telecommunications and music streaming company that is striving to bring our customers the best cutting edge technology and music personalization to improve the way our customers live work and play. For more information about ROK Mobile, please visit



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