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Starbucks, HP and T-Mobile Rollout High-Speed Broadband Wireless Internet Access
Posted by WDN, August 21, 2002
World's Largest Wi-Fi Network Now Accessible in Approximately 1,200 Starbucks Locations in the United States and Europe
SAN FRANCISCO--Aug. 21, 2002--High-speed wireless Internet access
becomes faster, simpler and more convenient today as Starbucks Coffee
Company (Nasdaq: SBUX), T-Mobile International, the wireless
subsidiary of Deutsche Telekom AG (NYSE:DT), and HP (NYSE: HPQ)
officially launch T-Mobile HotSpot service in Starbucks coffeehouses.
A press conference will be held at 10 a.m. Pacific in San Francisco
with Howard Schultz, Starbucks chairman and chief global strategist;
John Stanton, Chairman, T-Mobile, U.S. Operations; and Michael
Capellas, president of HP.
As easy as ordering their latte, Starbucks customers can check
e-mail, surf the Web, watch streaming video or download multi-media
presentations in the comfort of Starbucks via a fast, reliable
standards based wireless Internet connection for notebook computers
and Pocket PCs. Starting today, Starbucks customers can trial T-Mobile
HotSpot service for free at approximately 1,200 Starbucks stores in
the United States. An additional 800 Starbucks locations in the U.S.
are scheduled to feature the service by the end of the year. With an
eye toward global expansion, Starbucks and T-Mobile have also
initiated a six-month pilot in select London and Berlin locations.
"This service is a natural extension of the Starbucks coffeehouse
experience, which has always been about making connections with the
people and information that are important to us over a cup of coffee,"
said Howard Schultz, Starbucks chairman and chief global strategist.
"Mobile professionals across the globe have been waiting for just such
an offering: high-speed wireless Internet access in a familiar and
widely available location that keeps them connected while on the road,
or between the home and office. It's the right service offered in the
right environment."
T-Mobile HotSpot service uses standards based "Wi-Fi" (802.11b)
technology and is easily accessible for Starbucks customers with a
wireless-ready notebook computer or Pocket PC. Backed by T-1
connections in popular venues in the U.S., T-Mobile HotSpot service is
reliable and fast enough to accommodate the full spectrum of
applications from checking e-mail to multi-media video conferencing
with a high-speed wireless connection as much as 40 - 50 times faster
than standard dial-up Internet access.
As the preferred technology provider for Starbucks corporate
headquarters and its network of retail stores, HP also introduces the
new Wireless Connection Manager. The free, downloadable software makes
it simple for mobile professionals to configure their wirelessly
enabled notebook and Pocket PCs to automatically sense and connect to
available wireless networks, making the move from home to office to
Starbucks a breeze. The easy-to-use Wireless Connection Manager
software will assist Starbucks customers in moving between T-Mobile
HotSpot and other wireless networks in which they may connect.
Starbucks customers can visit www.starbucks.com/hotspot to download
the free HP software and order specially bundled HP mobile products
such as Evo notebook computers, iPAQ Pocket PCs, and Wireless PC
cards.
With today's announcement, the service is now available at
Starbucks stores in Atlanta; Austin, TX; Boston; Connecticut; Denver;
Dallas-Ft-Worth; Houston; New York; New Jersey; Philadelphia;
Portland, OR; the San Francisco Bay area; and the Seattle-Puget Sound
region. Additionally, stores in southern California, including Los
Angeles; Chicago; Maryland; Pittsburgh; Virginia; and Washington DC,
are scheduled to be enabled before the end of the calendar year.
Customers can easily identify which of their favorite Starbucks have
broadband wireless Internet access by looking for the T-Mobile HotSpot
sign near Starbucks entrances or by visiting Starbucks and T-Mobile's
websites.
The service is also available in select Starbucks stores in London
and Berlin. Additional cities will be added to the European pilot over
the next several months.
John Stanton, Chairman, T-Mobile, U.S. Operations, said T-Mobile
HotSpot service demonstrates how T-Mobile is using its leadership
position in wireless data to deliver on its "Get More" Promise(R) to
customers, enabling them to use the most current innovations in
wireless services to get more from life(R). "Our relationship with
Starbucks and HP demonstrates T-Mobile's commitment to deliver on the
promise of fast, reliable, and convenient wireless Internet access,"
said Stanton. "Today, T-Mobile's HotSpot service represents the
largest carrier-owned 802.11b network in the world and a powerful,
comprehensive service offering when combined with the reach of our
nationwide GSM/GPRS voice and high-speed data network. T-Mobile will
continue to form alliances with great partners, like Starbucks, to
deliver what customers crave from wireless data services -- coverage
where they want it, and speed when they need it."
"HP's vision is to eliminate the boundaries of mobile computing,
making wireless access fast, easy and rewarding," said Michael
Capellas, president of HP. "Not only does HP offer the broadest array
of innovative mobile technology today, but we're collaborating with
Starbucks and T-Mobile on future technologies to deliver a constant
stream of wireless products and places to enrich the mobile experience
for our mutual customers worldwide."
To connect, customers need a T-Mobile HotSpot account and Wi-Fi
capability for their notebook computer or Pocket PC. To log in to the
service and establish a connection, customers with a properly
configured notebook or Pocket PC simply need to launch their Internet
browser from within a participating Starbucks and login.
T-Mobile is offering Starbucks customers a Free Day Pass,
available in participating Starbucks locations, to get a free one-time
24 hour trial of the wireless broadband service. Additionally,
T-Mobile offers a variety of Internet access service plans to
accommodate the needs of all customers, including National and Local
Unlimited monthly subscription plans, as well as Prepay and
Pay-As-You-Go plans. Rate and location information can be found at
www.t-mobile.com/hotspot/.
According to the Yankee Group 2002 Corporate Wireless Survey,
almost 25 percent of all enterprise workers are considered mobile,
spending more that 20 percent of their time away from their workspace.
This equates to approximately 40 million mobile professionals in the
U.S. who still want and need access to their e-mail, the Internet, or
their corporate intranet. A number of corporate customers in the U.S.
are participating in a pilot to extend faster and more affordable
remote access options to their mobile workforces. Starbucks customers,
including KPMG Consulting Inc., John L. Scott Real Estate, and others,
have found that the service keeps them connected while they're away
from the office-offering them a familiar, comfortable location, with
the benefit of a high-speed Internet connection.
"Today's mobile executives want the flexibility of wireless
Internet access," said Michael Surface, managing director for
Retail/Wholesale, KPMG Consulting, Inc., which also has Starbucks as a
client. "We are seeing growing interest from consumers for
breakthrough wireless capabilities. Starbucks has pioneered this space
by offering this technology in its retail stores, enabling consumers
to stay connected while on the road."
About Starbucks Coffee Company
Starbucks Coffee Company is the leading retailer, roaster and
brand of specialty coffee in the world. In addition to retail
locations in North America, Europe, the Middle East and the Pacific
Rim, Starbucks sells coffee and tea products through its specialty
operations, including its online store at Starbucks.com. Additionally,
Starbucks produces and sells bottled Frappuccino(R) coffee drink,
Starbucks DoubleShot(TM) and a line of superpremium ice creams through
its joint venture partnerships. The Company's other brands enhance the
Starbucks Experience through best-of-class products: Tazo Tea Company
offers a line of innovative premium teas, and Hear Music produces and
distributes a line of exceptional compact discs.
About HP
HP is a leading global provider of products, technologies,
solutions and services to consumers and businesses. The company's
offerings span IT infrastructure, personal computing and access
devices, global services and imaging and printing. HP completed its
merger transaction involving Compaq Computer Corp. on May 3, 2002. The
company would have had combined revenue on a pro forma basis with the
Compaq transaction of approximately $81.1 billion in fiscal 2001 and
has operations in more than 160 countries. More information about HP
is available at http://www.hp.com.
About T-Mobile, U.S. Operations
Based in Bellevue, Wash., VoiceStream Wireless Corp. is one of the
fastest growing wireless service providers in the United States. Its
new T-Mobile brand debuted in the U.S. with the launch of service in
California and Nevada in July and VoiceStream will transition its
current VoiceStream brand to T-Mobile nationwide by the end of the
year. VoiceStream is committed to providing the best value in wireless
service through its "GET MORE" Promise(R) to provide customers with
more minutes, more features and more service than any other wireless
provider. VoiceStream is a leading provider of standards based
wireless Internet access for mobile users operating the largest all
digital GSM/GPRS voice and high speed data network in the country and
the largest carrier owned `Wi-Fi' 802.11b wireless broadband, (WLAN)
network in the world, with service in popular Starbucks coffeehouses,
American Airlines Admirals Clubs, and select airport locations.
VoiceStream is a member of the T-Mobile International group, the
mobile telecommunications subsidiary of Deutsche Telekom (NYSE "DT").
Through its subsidiaries and other investments, Deutsche Telekom
serves more than 69 million wireless subscribers worldwide, ranking it
one of the top three wireless carriers globally. For more information,
visit the company web site at www.t-mobile.com.
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