|
Newsletters
|
|
|
|
|
Ericsson and Autodesk Location Services to Offer Wireless Operators Location-Enabled SMS Services
Posted by WDN, December 05, 2001
Joint Solution Will Boost SMS Revenue While Leveraging Operators' Existing Infrastructure Investment
SAN RAFAEL, Calif. & MILAN, Italy, Dec. 5, 2001--
Joint Solution Will Boost SMS Revenue While Leveraging Operators' Existing Infrastructure Investment
Autodesk(R) Location Services, a division of Autodesk, Inc. (Nasdaq:ADSK), and Ericsson
Telecomunicazioni, S.p.A., the leading network solutions provider in Italy, today announced a joint effort
to bring an integrated location-enabled SMS (Short Messaging Service) platform solution to wireless
operators.
The solution integrates the Ericsson SMS Gateway and Autodesk(R) LocationLogic, a middleware
deployment platform for the delivery of location-based services to mobile devices, in a single
environment that links to the Ericsson MPS (Mobile Positioning System) installed in the operator's
network. The integrated, location-based services platform is immediately available and will be marketed
and sold to operators jointly by Ericsson and Autodesk within the Ericsson Mobility World partnership
program.
"We see tremendous opportunity for wireless operators to accelerate their SMS revenues quickly by
adding location-based services," said Paolo Colella, Internet Solutions director, Ericsson
Telecomunicazioni. "Working with Autodesk Location Services, we offer a solution that will promote an
increase in SMS traffic and airtime, service differentiation, and customer loyalty -- all while leveraging
operators' existing investments in their network infrastructure."
Person-to-person SMS is enormously popular among mobile users, particularly in Europe, with
revenues projected to reach $6.5 billion worldwide by 2003, according to IDC. By location-enabling
SMS, operators can offer a host of new data services to their mobile subscribers, including navigation,
concierge and proximity searches, for example, "Find Me the Closest ATM."
"Location-enabled SMS will help boost operators' revenues in the near term, but that's really just the
beginning," said Joe Astroth, executive vice president, Autodesk Location Services. "As the messaging
phenomenon continues its sharp growth trajectory, we foresee demand from corporate and individual
wireless subscribers for enhanced and multimedia messaging services. Operators who implement a
location-enabled SMS platform solution today will create a foundation for the deployment of these
data-rich wireless data services in the future."
The joint Ericsson-Autodesk Location Services solution provides operators with several advantages in
deploying next generation SMS services, including:
--
Value-added services to increase loyalty and data services usage among mobile subscribers
--
Services that can be packaged and sold to corporate customers who want to attract mobile users
with new wireless, location-based services, e.g., "Find Me the Nearest Point-of-Interest"
--
Leverage of existing network infrastructure investment to augment existing SMS revenue stream by
transforming raw cell-ID information into easy-to-use location-based information
--
Protection of highly confidential network information by converting and encrypting network data
such as the position of Radio Based Stations, while allowing direct access to location information
using SMS
About Autodesk Location Services
Autodesk Location Services http://www.autodesk.com/locationservices, a division of Autodesk, Inc.,
provides infomobility solutions to carriers and enterprises worldwide. The Autodesk LocationLogic
platform and applications bring personalized, localized and actionable wireless data services to wired,
mobile and wireless environments. Founded in 1982, Autodesk is the world's leading design and digital
media creation, management, and distribution company. The company serves a diverse portfolio of
industries, including building design, manufacturing, geographical information systems and digital film and
video industries. Autodesk is one of the largest global software companies with annual revenues of $936
million. For more information about the company, see www.autodesk.com.
Summaries and Reports from last week's Autodesk user conference in Las Vegas
Autodesk Location Services
Tara Cooper, 415/507-5638
Tara.cooper@autodesk.com
or
Applied Communications (for Autodesk Location Services)
Erica Rodriguez Pompen, +31-20-531-3735
erodriguez@appliedcom.com
or
Ericsson Telecomunicazioni SpA
Igor Righetti, +39 06 72583051. +39 335 7749290
ufficio.stampa@tei.ericsson.se
NewsWire-less Home
Does your company have a solution, news, event, or scoop that WDN should know about?
Send details to editors@wirelessdevnet.com
|
|
|
