Cartoon Network & Digital Bridges Announce Mobile Games

3GSM World Congress -- Cartoon Network and Digital Bridges Ltd. the pioneer of mobile entertainment services, today announced an agreement to launch a number of mobile games, based on Cartoon Network characters, throughout North America and Europe.




Three games will be based on the classic 'Scooby-Doo' cartoon series and another will feature a variety of Cartoon Network's internationally famous cartoon characters.

The titles will encompass the entire range of current mobile gaming technologies available today including SMS, WAP, Java and BREW, allowing the vast majority of mobile handset owners the chance to enjoy the games.

Two of the Scooby-Doo games will make use of the Short Message System (SMS), which is one of the most popular mobile services in the world today, with billions of messages being sent globally each and every month. The Cartoon Network World game will make use of the WAP service, which allows mobile devices to connect to the mobile Internet, providing a much richer interactive graphical environment for gaming. Another Scooby-Doo title will be created for the new generation of Java-enabled phones, allowing users to download, store and play games similar to old-school arcade classics.

"Gaming is perhaps the single most important product line with the greatest potential to generate significant data revenue for the wireless industry," said Mitch Lazar, Vice President of Wireless & Emerging Technologies for AOL and Turner Broadcasting System International, Inc. "With world-renowned brands like Scooby Doo, Digital Bridges will help enrich the mobile gaming experience and popularise mobile data services. This valuable alliance is an essential step in continuing to extend Cartoon Network products and services to multiple platforms, while building significant new revenue streams for our company."

Brian Greasley, the CEO of Digital Bridges, said, "We are delighted to be working with a company of Turner's reputation, on titles with such high global recognition. Digital Bridges' ability to support multiple handsets, technologies and languages will ensure the games reach the widest possible audience across Europe and North America."

The titles will be completed in Q2 2002 and announcements regarding specific operators will be made over the next several weeks. ENDS.

Cartoon Network draws from its library of over 10,000 cartoons with 500 well-known characters from Hanna-Barbera, Warner Bros. and Cartoon Network Studios. It is home to legendary characters such as Bugs Bunny, Scooby Doo, Tom and Jerry, Top Cat, The Jetsons and The Flintstones as well as a whole new generation of top toon stars including The Powerpuff Girls, Johnny Bravo, Cow & Chicken, Dexter's Laboratory, Mike Lu & Og, Sheep in the Big City, Courage the Cowardly Dog and Ed Edd n Eddy.

Cartoon Network, the 24 hour, seven day a week, all-animation channel is available in 14 languages around the world across 17 separate feeds. It is distributed in 145 countries across the globe and to date Cartoon Network is available in nearly 149 million homes worldwide. It is operated by Turner Broadcasting System Europe Limited, an AOL Time Warner Company.

About Digital Bridges Ltd.

Digital Bridges is the world leader in the creation of entertainment channels for mobile devices. The company brings three major assets to the new medium of wireless entertainment: delivery technology, distribution and publishing capabilities and content design experience. Digital Bridges initial entertainment channel, Wirelessgames is currently carried live on approximately thirty mobile network operators around the world. The company supports all current and forthcoming technologies such as SMS, WAP, Java, video-streaming and colour handsets. For more information, please visit www.digitalbridges.com.

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