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THE PHONE CADDY Develops Suite of Golf Applications on QUALCOMM's BREW Platform
Posted by WDN, January 23, 2002
The Applications Will Feature the No. 1 PGA Golf Instructor, Butch Harmon
THE PHONE CADDY(TM), the internet technology arm of Activate Corp., a leader in
developing sports related training aids, today announced it has developed a suite of applications on QUALCOMM's Binary Runtime Environment for
Wireless(TM) (BREW(TM)) platform. THE PHONE CADDY applications will feature Butch Harmon and will be demonstrated on January 23,
2002 at the PGA Merchandise Show in Orlando, FL. Booth 2616.
THE PHONE CADDY wirelessly enables its users with the ability to:
-- Post a USGA(TM) score and track your index
-- Receive customized Golf tips from Butch Harmon
-- Book a Tee Time on virtually any Golf Course
-- Follow PGA(TM) News and Scores
-- Purchase Golf Merchandise
"We embrace the BREW platform as the ideal vehicle to extend the features and functionality of The Phone Caddy Web site into the wireless space,"
said Anthony Macaluso, founder and designer, THE PHONE CADDY, Inc.
"I'm excited to be able to personally reach all levels of golfers via this new wireless initiative," said Butch Harmon, the foremost PGA Golf Instructor in
the world.
"THE PHONE CADDY's suite of applications will allow golf enthusiasts to take advantage of the benefits brought to handsets through the use of the
BREW platform," said Gina Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "Using the
BREW platform makes it infinitely easier for content providers to create applications that work seamlessly on a variety of BREW-enabled handsets,
across the globe."
QUALCOMM's BREW platform is a thin, standardized execution environment that resides in handsets. Native BREW applications are written in
C/C++. While BREW supports programming in other languages, such as Java(TM) and XML, C/C++ is used as the primary language by significantly
more developers worldwide than any other language, according to International Data Corp. QUALCOMM's BREW initiative is the only approach that
offers developers, OEMs and carriers a complete, end-to-end solution for wireless applications development, device configuration, application
distribution, and billing and payment. The complete BREW solution includes the BREW Software Development Kit(TM) (SDK) for developers, the
BREW applications platform and porting tools for device manufacturers, and the BREW Distribution System (BDS) that enables developers and their
carrier customers to get applications to market and coordinates the billing and payment processes for them. Carriers' BREW-based services will enable
consumers to customize their handsets by downloading applications over the air from a carrier's application download server.
About THE PHONE CADDY, Inc.
THE PHONE CADDY, Inc., manages operations from its global headquarters in Rancho Santa Fe, California. For more information regarding THE
PHONE CADDY, call 858/756-3809 or visit us online at www.thephonecaddy.com.
About QUALCOMM
QUALCOMM Incorporated ( www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products
and services based on the Company's Code Division Multiple Access (CDMA) digital technology. The Company's business areas include CDMA
chipsets and system software; technology licensing; the BREW applications platform; Eudora(R) e-mail software; digital cinema systems; and
satellite-based systems including portions of the Globalstar(TM) system and wireless fleet management systems, OmniTRACS(R) and
OmniExpress(R). QUALCOMM owns patents that are essential to all of the CDMA wireless telecommunications standards that have been adopted
or proposed for adoption by standards-setting bodies worldwide. QUALCOMM has licensed its essential CDMA patent portfolio to more than 100
telecommunications equipment manufacturers worldwide. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is
a 2001 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
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