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  • FOXSports
  • Motorola
  • FOXSports.com and Motorola Let You 'Coach from Your Couch' Via Wireless

    Posted by WDN, January 25, 2002


    Virtual Coach Goes Wireless on Internet-Enabled Phones, Putting Football Fans and Couch Potatoes Even Closer to the Action -- Proteus Technology Enables Wireless Voting on TV Broadcasts FOXSports.com and Motorola (NYSE: MOT - news) will make ``armchair'' football coaches out of mobile phone users during the upcoming championship games by giving FOX Sports television viewers the ability to register their opinions and game play predictions through Internet-ready wireless devices in addition to personal computers.

    Virtual Coach on the FOXSports.com website enables cutting-edge viewers to vote on action from the game, controversial moments in the game or to make other predictions. Now, with technology from Motorola and Proteus, a leading Internet development and consulting firm, fans will be able to vote without leaving the couch with just a few clicks on the keypad of any web-enabled wireless device.

    Further enhancing the experience, those who use their Internet-ready wireless devices during timeouts will also be able to play exclusive football-themed episodes of two popular trivia game shows: SMUSH? and the best-selling, award winning You Don't Know Jack?. Both games were created and developed by Jellyvision, Inc. Hungry fans can also check out Dominos menu items and specials and then order their favorite pizza via Motorola's mobile shopping technology for web-enabled devices. Whether they are voting, playing games or ordering pizza, fans won't have to leave the comfort of their couches.

    The pull of virtual polling on FOXSports.com

    FOXSports.com's highly popular virtual polling feature debuted during the 2001 Major League Baseball World Series, with questions like, ``Are the Yankees done in the Series?'' and ``Who has the edge going into Game 7: the Yankees or D-Backs?'' Over 100,000 viewers participated in the online polls. FOX Sports anticipates that virtual polling will offer significant growth opportunity for the entire industry. Teaming it with wireless technology brings a new dimension to the television-viewing experience, expands the audience, and creates the possibility of new revenue for advertisers.

    ``Wireless technology will make our virtual polls on sporting events even more popular by making it more convenient to participate,'' said Ross Levinsohn, senior vice president and general manager of FOXSports.com. ``We believe FOX Sports offers its viewers different ways to enjoy our broadcasts, and this application will allow them to take the excitement of the Virtual Coach online experience to another level.''

    Motorola is a world leader in wireless technology. This pioneering opportunity to bridge television content with wireless technology was a perfect fit with the company's mission to bring intelligent solutions everywhere that consumers may want them. The wireless Virtual Coach application is an example of ways that Motorola leverages distinct media channels such as the television, the Internet, and the mobile web to create ``infotainment'' solutions that increase user fun. Motorola infotainment solutions include polling, games, mobile commerce, advertising and couponing among other leading leading-edge mobile applications.

    ``Football fans have become more familiar with Motorola by seeing our logo on the wireless headsets used by head coaches,'' said Tim Krauskopf, vicepresident of product management for Motorola's Internet Software and Content Group. ``Now, our wireless solutions will increase fans' enjoyment by letting them become even more involved in the game. We are delighted to join with FOX Sports and Proteus on a fun project that has tremendous possibilities for the adoption of wireless data applications.''

    ``The visibility of professional football's championship game will surely advance the usage of wireless devices in conjunction with TV broadcasts. By adding a wireless Internet element we will greatly increase the accessibility of the application to the viewing audience,'' said Patrick McQuown, president of Proteus. ``We are thrilled to be helping to define the future of television with Motorola and FOXSports.com. Not only will the application give a new voice to viewers, it will expand the revenue opportunities for broadcasters.''

    FOXSports.com, on wireless

    From Internet-enabled wireless devices, viewers can answer questions they will see on television during the game. They will all also see overall poll results on their devices in addition to seeing them on air. To use this feature, they need only bookmark fs.tv on their wireless devices. Once the site is bookmarked, viewers can vote with only a few clicks on the mobile device keypad. To learn more about the wireless Virtual Coach, please visit www2.foxsports.com/motorola.

    About FOXSports.com

    FOXSports.com (www.foxsports.com) is owned and managed by Fox Sports Networks, a subsidiary of Fox Entertainment Group, a division of News Corp. It a comprehensive and entertaining online source of sports news, information, listings, games and special features about programming on FOX Sports, Fox Sports Net, FX, Fox Sports Radio and much more from the world of sports.

    FOXSports.com recently entered into a multi-year agreement with Lycos to provide a co-branded site. The companies have combined forces to jointly develop and sell integrated media sales and sponsorship packages, subscription services, direct marketing programs and special event promotions.

    About Motorola

    Motorola, Inc. (NYSE: MOT - news) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2001 were$29.5 billion. Through its wireless software solutions, Motorola provides customizable content and services that help transform any Internet-enabled mobile device into an ``extension'' of the user's personality and preferences. Please visit www.motorola.com for more information. Visit fs.tv on game days on your Internet-ready phone.

    About Proteus

    Proteus is a leading Internet professional services firm with offices in Washington, D.C., and San Francisco, CA. Proteus has been developing dynamic, scalable Internet, wireless and interactive television applications using Oracle and Java technology since 1996. Clients who have benefited from Proteus' technology, strategy, and creative services include Fortune and Global 500 companies such as, Washingtonpost Newsweek Interactive, Motorola, BMW and ExxonMobil Corporation. More information about Proteus can be found at http://proteus.com .

    CONTACT:
    WildPackets Inc.
    Ronnie Holland, 925/937-7900
    ronnie@wildpackets.com

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