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  • Webraska
  • Webraska establishes German operations

    Posted by WDN, July 18, 2001

    Webraska, the worldwide provider of wireless navigation services and technologies, has established a subsidiary in Germany
    Patrick Zuncke is appointed Country Manager for German and Austrian operations. Before joining Webraska, Zuncke worked as Chief Operating Officer at Netztel Plus AG, one of the fastest growing German wireless service providers. With his contribution, the service provider was able to extend its client base from 20.000 to over 230.000 within 12 months. Additionally, strategic partnerships were closed with Siemens Mobile, Space2go and Borussia Dortmund, one of the two German soccer teams ever to win the Champions League. According to Patrick Zuncke, location-based services are the killer application the German market has been waiting for.

    "Many Germans commute, they love to travel, they are annoyed of searching for hotels, shops, or gas stations. Location-based services are the missing piece in mobile telephony and Webraska enables users to draw maximum potential out of their handheld", he explained.

    The position of Sales Director Automotive for Germany and Austria will be assumed by Hans Roth who brings solid experience with automotive systems and was previously responsible for Infotainment Systems for DaimlerChrysler US and Europe at Becker Automotive Systems GmbH.

    "Webraska's wireless navigation technology is the central building block and driving force for a successful growth of Telematics and location-based services. I am confident that there is no other application which is able to drive this business better and to attract the consumer more than our technology", added Hans Roth.

    In addition to Germany, Webraska has now offices in Australia, Belgium, Canada, France, Italy, Japan, the Netherlands, Singapore, Spain, UK, and USA.

    Information on Webraska

    Webraska's Vision

    Webraska was established in 1998 based on a vision of the opportunities generated by the convergence of Internet, mobile telecommunications and in-car navigation technology.

    Webraska's Customers and Partners around the World

    Webraska´s customers are organisations with large mobility-oriented customer bases such as telecom operators, car makers, telematic service providers, content providers, systems integrators and wireless applications developers. Among them are leading players worldwide such as Airtel, Belgacom, KPN, M1, Orange Switzerland, Pacific Access, SFR, Telecom Italia Mobile, Vizzavi and VoiceStream (Telekom daughter in the USA).

    Webraska also counts leading industry players such as Alcatel, Borg, IBM, Nortel Networks, and Oracle as strategic partners.

    Webraska in Germany

    Since early 2000, ADAC's wireless Internet portal has been offering services powered by Webraska. They include real-time information on traffic congestion in 14 cities, route planning and nearest facilities services, such as search for the nearest gas station or hotel. These services are available to D1, D2 ePlus and Viag Interkom subscribers.

    In May 2001, Webraska also signed an agreement with German in-car terminal manufacturer Borg Instruments. Their new generation of terminals, called QUO VADIS, will provide low cost interactive and real-time telematics services, itinerary calculation, maps, turn-by turn navigation, POI access, and traffic information, throughout Europe and the United States. The combination of the QUO VADIS terminal and the Webraska Wireless Navigation Platform™ will be offered in the B-to-B markets including the after-market. Detailed information about this agreement is available at: http://www.webraska.com/news/popup/20010504_Borg.htm

    Webraska, Wireless Navigation services and technologies

    To help its customers integrate the many pieces of the real-time wireless navigation puzzle, Webraska's German office will commercialise and support the company's full range of products.

    These include Webraska's high performance open-standards-based Wireless Navigation Platform™, Webraska's Personal Navigation API™ and SDKs, designed for the developers community, a Call Centre interface, the Personal Navigation Suite, IbDN® and IbDN® Lite.

    Access modes include Java-based Interfaces, XML-queries for IVR-systems, SMS-connectivity, WAP, internet personalisation, support, and visualisation.

    Webraska applications were originally designed to turn any mobile device (phones or PDAs) into a personal co-pilot and provide a flexible and complete alternative to CD-ROM based automotive navigation systems by using the company's patented technology. This applies in particular to IbDN® Lite. This solution is more affordable for the end-user who does not need to purchase expensive equipment with highly perishable data. With IbDN® Lite, data is stored in distant servers and constantly refreshed to guarantee the most up-to-date information to the end-user. This system also allows to include complementary information from any possible source, under any format. Full information about IbDN® Lite is available at: http://www.webraska.com/news/popup/20010515_ibdnlite.htm

    The various functionalities of IbDN® Lite will be presented by Webraska to the press during the next Internationale Automobile Ausstellung Show in Frankfurt, on 11 and 12 September.

    About Webraska

    Webraska is the worldwide provider of wireless navigation services and technologies. The company offers a full range of products designed to develop and launch internet-based wireless navigation and location-based services and applications. Webraska's technology has been chosen by industry leaders, including Airtel, Belgacom, Blu, Borg, KPN, IBM, M1, Nortel, Oracle, Orange, Pacific Access, SFR, Telecom Italia Mobile, Vizzavi, and VoiceStream. Webraska has offices in 12 countries.

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