MLB.com selects iConverse to roll out wireless all-star voting and Scores on the Go for mobile fans

New York, NY and Waltham, Mass. - June 26 - MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and iConverse, Inc., a leading mobile application platform provider, today unveiled wireless access for All-Star voting and Scores on the Go™ for baseball fans. The new MLB.com wireless service, developed and deployed by iConverse and located at http://mobile.mlb.com, enables baseball fans to vote their favorite players onto the Major League Baseball All-Star Team™ and retrieve up-to-the-minute scores at anytime, from anywhere, using any mobile device.

This new service reaffirms MLBAM's commitment to provide the best customer service to baseball enthusiasts around the globe to help them keep up with the game they love no matter where they are.

MLB Advanced Media chose the iConverse Mobility Platform™ for its wireless initiative because of iConverse's key competitive differentiators including its open standards base, flexible back-end connectivity, quick-time-to-deployment, low long-term cost of ownership and ease of maintenance.

"iConverse offered us the ability to support our mobile initiative going forward without incurring a large services bill every time we update our site," said Joe Choti, chief technology officer of MLBAM. "iConverse brought MLB.com's wireless access to market in less than two weeks and delivered applications that provide a more customized and interactive end-user experience than we thought possible."

MLB Advanced Media may further enhance the features of its wireless service to include player stats, and wireless auctions for its mobile fans over the next six months. MLBAM's agreement with iConverse runs through the end of 2001.

"Businesses are realizing and harnessing the power of mobile to increase customer satisfaction and strengthen loyal relationships, which in turn, helps drive revenue," said Ron Matros, CEO and president of iConverse. "We are happy to work with MLB Advanced Media to help them extend their strategy to a dynamic, interactive channel like mobile, and we are pleased that the iConverse team could meet the project requirements to help MLBAM better serve their customers and baseball's millions of fans."

About MLB Advanced Media, LP

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.

About iConverse

iConverse m-powers enterprises with the next generation of mobile technology that helps them streamline mission-critical business processes to establish competitive differentiation, drive revenue and increase worker productivity. With the iConverse Mobility Platform™, companies can easily and swiftly create, deploy and maintain interactive mobile applications for every device on the market without extensive time to market and high maintenance costs. The iConverse Mobility Platform was chosen as a Best of Show™ winner for Internet World Wireless in February 2001, recently named one of three finalists for PC Magazine's 2001 I3 Innovation in Infrastructure Awards™ in the Wireless Software category, and recently took home NetworkWorld's prestigious Blue Ribbon Award™ in a competitive vendor bake-off. Established in 1999, with headquarters in Waltham, Mass., iConverse is a privately held company. Its funding partners include Advanced Technology Ventures and Prism Venture Partners. For more information, pleas e email info@iconverse.com or visit www.iconverse.com.

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