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Where's the Revenue in LBS?... Report finds LBS to Generate Millions, Not Billions
of Dollars
From a wirelessdevnet reader
Re: Where's the Revenue in LBS?... Report finds LBS to Generate Millions,
Not Billions of Dollars
It's true that the market for LBS grows not as fast as expected earlier. One
of the major problems is the small penetration of GPS enabled subscribers
which will make up only 14% and 26% of the total wireless subscriber base
during 2003 and 2004. As people see, the GPS enabled cellular phones are
still rare and even those GPS enabled cellular phones do not directly
provide geographic coordinates to the cellular phone holders because these
coordinates such as longitude/latitude are meaningless to consumers.
Therefore, cellular phone manufacturers like Nokia are reluctant to add GPS
chips onto their cellular phones that makes the LBS grows even slower.
To accelerate the growth of LBS, an important thing is to turn the
meaningless geographic coordinates into meaningful information that
consumers can directly make use of. NAC Geographic Products Inc. has
developed a new technology called the Natural Area Coding System that
generates highly efficient Universal Addresses of only eight or ten
alphanumeric characters to unify geographic coordinates, addresses, postal
codes and area codes for the entire world. The Universal Addresses can be
displayed on all GPS receivers, pinpointed on all maps and used as postal
codes to sort all mail automatically.
Able to display Universal Addresses, GPS receivers including GPS cellular
phones will become much more useful to consumers. They can use the displayed
Universal Address to navigate to any location with Universal Address by
simply comparing the two Universal Addresses. They can use the Universal
Address to record the exact locations of any important events, accidents and
discoveries. People may ask how we can obtain Universal Addresses of various
destinations. The solution is quite simple. Look up the Universal Addresses
from any telephone books geocoded with Universal Addresses where you can
find all the Universal Addresses of companies and residents. Geocoding
telephone catalogs with Universal Addresses now is an easy work that can be
completed with a few days. Moreover, with the Universal Addresses available
on phone books that are distributed to every house, the Universal Addresses
will also quickly appear on business cards and advertisements because they
can help people find the locations quickly.
With Universal Addresses, all LBS will be significantly simplified. Instead
of typing traditional language dependent addresses, people can use an eight
alphanumerical character Universal Address to specify any destination to
save more than 80% of input keys and eliminate all the difficulties in
inputting foreign characters. This is especially important for Europe where
a few hour driving may cross many countries with different languages.
Universal Addresses may become the only choice to streamline the interface
for all location based services for a multiple language area.
The Natural Area Coding System will make LBS grow much faster and generate
billions of dollars much sooner.
More information about Universal Addresses is available at
http://www.nacgeo.com/nacsite/.
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