Mobliss partners with ALLTEL to offer "Nothin' But Net" College Basketball
Game
Posted by WDN, March 5 2002 Partnership will offer fans tournament updates right on their cell phones
Seattle, WA, March 5, 2002 This March, you can be the hit of your office
pool with the help of the "Nothin' But Net" college basketball game, which
gives immediate access to up-to-the-minute statistics, scores and highlights
on your favorite teams right on your cell phone.
Mobliss, Inc., a leading wireless media company, has partnered with ALLTEL,
the nation's seventh largest wireless company, to produce "Nothin' But Net,"
a bracket game designed for fans that want to closely follow the tournament
and enjoy the challenge of pitting their skills and knowledge against other
players. As the tournament heats up, you can get updated scoring alerts for
each game; track the scores and performances of your favorite teams; compare
your picks to those of other fans; and get a chance to predict the ultimate
winner.
"Nothin' But Net" will be available in early March on Web-enabled cell
phones to customers of "Web Unwired," ALLTEL's wireless Internet service.
The game will automatically show up as an option for these customers, and
there is no additional charge to play the game. Individuals can also enter
online at . Users can set up a profile for
the types of alerts they wish to receive, including alerts for particular
teams, specific games, and the championship final.
Winners will be eligible for various prizes including a grand prize of two
recliners, a big-screen high-definition TV and free pizza and soft drinks
for a year.
"We're excited to partner with ALLTEL for 'Nothin But Net,' which will allow
avid sports fans to become more involved in the college basketball
championships right from their wireless phones- and give them the chance to
win really great prizes," says Brian Levin, president and co-founder of
Mobliss. "Interactive games based on national events are becoming wildly
popular on cell phones, and wireless companies like ALLTEL are realizing
that these types of games are perfect for promotion efforts."
Apart from "Nothin' But Net," Mobliss and ALLTEL have previously partnered
to bring JUMBLE(tm), a popular word scramble game that appears daily in
newspapers nationwide, to wireless customers.
Mobliss is supplying ALLTEL with its Mobliss Pervasive Marketing Platform
(PMP), which includes a Multi-Player Gaming Engine that allows game players
to test their knowledge against friends or strangers while scoring points
for speedy answers. PMP provides device optimization technology for
universal delivery and a common user experience across platforms.
Mobliss' branded promotional campaigns currently include games, contests and
sweepstakes. By contextually integrating advertising in entertainment,
marketers can be more efficient in creating and retaining relevant customer
bases. Operators can also benefit from Mobliss' technology by providing
subscribers with a compelling experience on their device.
About Mobliss
Mobliss, based in Seattle, WA, is a leading wireless media and marketing
company committed to connecting marketers to some 500 million users of
wireless devices worldwide. The company creates, develops and distributes
highly interactive programming designed to entertain, engage, inform and
aggregate a highly affluent mobile audience and transform them into
customers-using their wireless devices. Mobliss (www.mobliss.com)
currently holds agreements with five of the largest wireless service
providers in the United States and Canada and serves leading brand and
consumer marketers. The company's proprietary Pervasive Marketing Platform
(PMP) allows media companies and marketers to optimize their message
according to a subscriber's wireless capabilities, preferences,
demographics, permission and geographic location.
For more information about Mobliss, please contact Grace Alfredo at
610-642-8253.
Seattle, WA, March 5, 2002 This March, you can be the hit of your office
pool with the help of the "Nothin' But Net" college basketball game, which
gives immediate access to up-to-the-minute statistics, scores and highlights
on your favorite teams right on your cell phone.