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Comments from Wireless Positioning and LBS 2002
Posted by WDN, May 31, 2002
On 21 & 22 May, 2002 in San Francisco, CA, Marcus Evans IT Telecoms Conferences & Training presented an event focused on LBS - "Wireless Positioning and LBS"
(See www.IT-TelecomSolutions.com/IT-Telecom_home.htm).
Key topics from the event were billed as:
After E-911 - Profiting from established technologies
Cost, privacy and accuracy concerns
Interoperability across multiple network architectures
Extending LBS applications - Presence, messaging, fleet management, telematics
Global case studies and experiences from LBS rollouts
Jim McGeough, President and CEO, DIGITAL EARTH SYSTEMS, Chair of the event provided opening remarks
to those in attendance and has graciously provided WDN with some brief comments from the event - the first such conference in the USA. Previously two similar conferences have been held in
Europe and UK.
A number of Global leaders in the LBS community
provided Industry Analysis and Case-Studies to attendees. Companies presenting included:
Cingular Wireless
, Leap Wireless
, KPN mobile
, o2 – BT Wireless
, Bell Mobility
, Orange
, Weblink Wireless
, Swisscom Mobile
, Air2Web
, Lucent Technologies
, Nortel Networks
, Autodesk
, @Road
, Digital Earth Systems
, LocatioNet
, WaveMarket
, Go2 Systems
, TTech Systems
, Cahners In-Stat Group
, and The Federal Communications Commission (FCC)
Attendees included:
12 carriers (USA, Euro and Canada)
4 major network vendors - Ericsson, Lucent, Nokia, Motorola
Compaq, HP and Sun
Many application vendors, Analysts and service providers.
Presentations by European carriers (O2, KPN, Orange, Swisscom) focused on
Cell-ID based services. Excellent presentation by @Road on their subscriber
based AVL services.
Two lively panel discussions; one on privacy and the other on performance.
The technology vendor response to privacy is that it is a carrier issue and
that it will not be an issue. In spite of excellent facilitation by Zelos
Group analyst Seamus McAteer, the performance panel was more focused on
presenting their technology... as performance is hypothetical until we see
some deployment.
Presentation by FCC announced that carriers failing to comply with E-911
mandate are being fined the maximum US$2.1 million (AT&T was fined last
Monday) and the FCC have asked congress to increase the $1.2 maximum fine
limit.
Cingular was well represented and were very bullish on their LBS plans as
they prepare to roll out GSM / GPRS service in New York in August.
Microsoft, one of the conference sponsors, had most of their MapPoint team
in attendance and have driven a stake (with a flashing light atop!) in the
ground claiming their full commitment to location-based services. The
MapPoint marketing manager Rik Temmink provided an excellent presentation on
the MapPoint.Net platform which impressed all.
Autodesk (www.autodesk.com), also a conference sponsor, had a good team at the event and
presented their Fiat customer application.
The current deployment plans announced by major carriers have indicated slow
deployment plans spread over many years which is not enough to launch or
sustain a market. One carrier's FCC filings announce that 10% of their
network will be enabled with location technology in 18 months. Such a time
table would kill the LBS business model (and the survival of the current LBS
application developers). Consequently, the Digital Earth Systems
presentation is focused on the benefit of the low cost GeoMode solution to
location, as without 'location' there is no 'location-based' industry.
Jim has provided WDN with slides from his presentation "Making the Most of the LBS Value Chain - Partnerships for Success" (PDF)
www.wirelessdevnet.com/library/geomode_me2002.pdf
For more information on the event, please see
http://www.it-telecomsolutions.com/pages/conferences/LBS.htm
Contact:
Jim McGeough
Chief Executive Officer
Digital Earth Systems
www.digitalearthsystems.net
www.geomode.net
About MArcus Evans IT-Telecom Division
marcus evans IT-Telecom division is a specialized producer of highly targeted and focused events tailored to meet the demands of the
evolving industry. Our speakers are practitioners from international blue-chip organizations, academic bodies, government institutions,
innovative start-ups and other leading edge industry sources. This premier organization of industry elite provides the ideal opportunity for
networking, while accessing the latest in strategic and technical thinking.
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