GRAVITATE LAUNCHES WORLD'S FIRST DEVELOPER PROGRAM FOR LOCATION BASED SERVICES

Gravitate Hosts Its Own Location Server For Application Developers

SOUTH SAN FRANCISCO, Calif. - Gravitate, Inc.(www.gravitate-usa.com), provider of the Gravitate Platform, a comprehensive software solution for the development, deployment and delivery of advanced location-based wireless Internet services, today announced its Developer Program to the world of Location Based Services. Gravitate is the first company in the Location Based Services industry to release a comprehensive developer's web site which enables developers to simply and effectively write and deploy state-of-the-art LBS applications.

Under the program, Gravitate will host the Location Server and allow developers around the world to download the Gravitate SDK (GDK) for the purpose of developing mobile-to-static (i.e. finding a proximate point-of-interest or commerce), mobile-to-mobile (i.e. finding a proximate mobile user), and static2mobile (i.e. a point-of-interest pushing information to a proximate mobile user), applications. The Location Server supports a hierarchy of access controls allowing multiple Enterprise Customer Domains to securely access the same location server.

The Gravitate Location Server is a carrier grade, scalable platform for managing the development and provisioning of location-based applications that rely on the ability to manage in real-time the locations of million of mobile users. The Location Server is 100% Java 2 Enterprise Edition (J2EE) compatible and offers a suite of individual enterprise software components, designed to the Enterprise Java Bean (EJB) specification, that are modular, rapidly deployable, and easily -continued- Gravitate Launches Developer Program - Page 2 configured on a wide array of enterprise application servers. For non Java developers, the Gravitate Location Server can be securely accessed via SOAP (Simple Object Access Protocol), making the Gravitate's GDK compatible with any programming language. Gravitate sells the Location Server as a carrier grade, scalable platform for managing the real-time locations of millions of mobile users.

The Gravitate Location Server advanced capabilities are best displayed by its support of the emerging mobile-to-mobile and static-to-mobile services. Through its integrated Client Locator and User Discovery System (CLoUDS), the Gravitate Location Server allows developers to integrate into the logic of any application the real-time location of millions of subscribers and their proximity to each other or common point of interests. As a result, CLoUDS can enable a wide variety of mobile-to-mobile applications, including professional networking, instant messaging, mobile gaming and even dating. Another unique and distinguishing feature of the Gravitate Location Server, offered through GXpert(tm), is the ability to provide end users with total control over their time-and-location-privacy. Additionally, GXpert(tm) is the world's only location services framework that allows a user to create rules governing his visibility, on a per-application or global basis, and enable true opt-in push based location services.

Developers facing the daunting task of how to begin interfacing with positioning systems will be amazed by the ease with which the Gravitate Location Server framework guides the creation of location based services that react, in real-time, to changes in a user's location. The Gravitate GDK can be downloaded today at http://www.gravitate-usa.com/product_download.html

Gravitate, Inc.

Based in South San Francisco, Calif. and founded in October 1999, Gravitate, Inc. is a provider of best-of-breed enabling technologies and applications for the rapid development and deployment of Location Precise wireless services. The Gravitate Platform is the first comprehensive software solution and suite of applications supporting mobile-to-mobile and static-to-mobile services deployed on wireless devices. For more information, visit the web site at www.gravitate-usa.com or call Gravitate at 1-866-GRAVITATE (472-8482) or 650-873-4373.

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