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Top Device Manufacturers, Major
Game Developer and Canadian Carrier Join QUALCOMM's BREW Initiative
Posted by WDN, October 22, 2001
Hitachi, Ltd., Panasonic, Toshiba, Sega and SaskTel Indicate Support for Wireless Application Platform
QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology,
today announced that it has signed non-binding memoranda of understanding (MOUs) with Japanese phone manufacturers Hitachi, Ltd., Panasonic and
Toshiba. Game developer Sega Corporation, a leading publisher of interactive entertainment worldwide, Canadian wireless operator Saskatchewan
Telecommunications (SaskTel), Korean OEMs INTERCUBE Co. Ltd. and Etronics Corp., also join the growing list of companies who have
communicated their support for QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW(TM)) applications platform.
"We are excited to add to our growing list of device manufacturers and application developers that are supporting the BREW platform," said Gina
Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "As BREW-enabled services become
commercially available, interest from additional companies continues to grow, as demonstrated by the more than 6,500 downloads of the BREW
Software Development Kit."
QUALCOMM's BREW platform is a thin, standardized execution environment that resides in handsets. Native BREW applications are written in
C/C++. While BREW supports programming in other languages, such as Java, C/C++ is used as a primary language by significantly more developers
worldwide than any other language, according to International Data Corp. QUALCOMM's BREW initiative is the only approach that offers developers,
OEMs and carriers a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and
payment. The complete BREW solution includes the BREW Software Development Kit(TM) (SDK) for developers, the BREW application platform
and porting tools for device manufacturers, and the BREW Distribution System (BDS) that enables developers and their carrier customers to get
applications to market and coordinates the billing and payment processes for them. Carriers' BREW-based services will enable consumers to customize
their handsets by downloading applications over the air from a carrier's application download server.
Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 2000 (ended March 31, 2001)
consolidated sales of 8,417 billion yen ($67.9 billion(note)). The company manufactures and markets a wide range of products, including computers,
semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at
http://global.hitachi.com. (Note: At an exchange rate of 124 yen to the dollar.)
Matsushita Communication Industrial Co. Ltd., a consolidated subsidiary of Matsushita Electric Industrial Co. Ltd., best known for its
Panasonic-brand products, is one of the world's leading manufacturers of mobile phones for the global market. The company's contributions to the
mobile communications industry include 3G wireless infrastructure products, information platforms and terminal products for mobile multimedia. It is also
working with other leading mobile communication manufacturers on the Symbian project, whose goal is to develop an operating system for mobile
information terminals. For more information about Panasonic's mobile communications, visit their website at www.mci.panasonic.co.jp/english.
Sega Corporation is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive
entertainment experiences both inside and outside the home. Sega's Web site is located at http://www.sega.co.jp/.
Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. The
company's integration of these wide-ranging capabilities assures its position as an innovator in advanced components, products and systems. Toshiba has
188,000 employees worldwide and annual sales of over US$47 billion. Visit Toshiba's Web site at: www.toshiba.co.jp/index.htm.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and
services based on the Company's CDMA digital technology. The Company's business areas include CDMA chipsets and system software; technology
licensing; the BREW applications platform; Eudora(R) e-mail software; digital cinema systems; and satellite-based systems including portions of the
Globalstar(TM) system and wireless fleet management systems, OmniTRACS(R) and OmniExpress(TM). QUALCOMM owns patents that are
essential to all of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies
worldwide. QUALCOMM has licensed its essential CDMA patent portfolio to more than 100 telecommunications equipment manufacturers worldwide.
Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2001 FORTUNE 500(R) company traded on The
Nasdaq Stock Market(R) under the ticker symbol QCOM.
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