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Wireless IT & Internet 2002... October 16-18, 2002

Wireless Developer Forum Agenda:

9:00 – 9:45 KEYNOTE - ENABLING MULTIMEDIA PHONES
Sandeep Chennakeshu, CTO, Sony Ericsson
The mobile phone industry is undergoing a massive change from voice centric to multimedia centric devices. The latest mobile phones sport exciting new features such as advanced messaging and imaging capabilities together with colour screens. The next generation of devices will take technology even further. This keynote will highlight the key technology areas such as advanced messaging and connectivity that will be critical to focus on and exploit moving forward as well as the give an insight into how to innovate and excel with the multitude of new and exciting opportunities that will unfold.

9:45-10:35 PRE-PAID CHARGING INTERFACE – NEW BUSINESS OPPORTUNITIES FOR APPLICATION DEVELOPERS
Cody Bowman, Director, Strategy and Business Development, Ericsson
The wireless services market requires a business ecosystem that exploits new and emerging technologies while leveraging existing telecom and datacom infrastructures. Parlay/OSA meets this demand by making it possible for telecom companies to extend the value chain of communications services outward toward traditional IT markets. Conversely, IT companies can build new business models based on telecom end user access. The result is exciting new business opportunities for application developers and application service providers as the demand for new services escalates.

10:35-12:05 APPLICATION DEVLOPER PANEL
Moderator: Donna Campbell, Director, Ericsson Mobility World

Six successful, money-making application developers talk about key challenges and issues to wireless development. What applications have succeeded - what's bombed. What kind of deals have they struck with operators and manufacturers? How do they handle digital rights management, cross-platform development, localization for profitable foreign markets and more? ESPN, Disney, Digital Bridges, LocationNet, Run Media, and 3DMe will share their experiences in this interactive session.

LUNCH BREAK (12:05-1:15)

WIRELESS DEVELOPER NETWORK SESSIONS (1:15 - 4:00)

1:15 – 2:10 GOING BEYOND THE DEVICE
David Annan, CTO, Wysdom

The vast majority of mobile applications today are device-centric and don’t take advantage of available location and billing functionality from mobile operator’s networks. To offer truly compelling applications, MOs need to provide access to their core network functionality. Mr. Annan will review emerging standards for extending mobile application functionality beyond the device through the incorporation of network features and discuss the need for an abstraction layer that developers can access to communicate with network elements. Attendees will learn the importance of the network functionality to mobile applications, the role that the developer community plays, the role that the mobile operator plays, and ROI implications

2:10 – 3:05 DRIVING MOBILE APPLICATION USE : TECHNIQUES FOR CREATING AND DEMONSTRATING WIRELESS APPLICATIONS
Troy Carroll – CEO, Intava
Developing applications that mobile users want is only half the challenge. Educating demanding customers on the value of new mobile applications, and how to access them on their device, is equally important and helps drive usage. This session will discuss tips and techniques for creating the mobile applications users will love, and how to ensure they use them.
This workshop will cover the importance of usability in mobile applications, developing meaningful applications, driving mobile application usage, successful application marketing methods, and ROI implications

3:05 – 4:00 FAST LANE TO LOCATION-BASED APPLICATIONS FOR WIRELESS
Eli Rosner – CTO, Autodesk Location Services

This presentation will describe innovative, scaleable technology and services for developing location-based applications for both the Internet and wireless networks. Based on a model that aggregates core technology and services, this method diminishes the complexity, cost, and risk associated with developing and deploying LBS applications. The speaker will map out features and benefits, such as a scalable OLTP engine, private labeling opportunity, open extensible API layer, and location-based content aggregation for building interactive, personalized LBS applications. The session provides a practical approach that enables developers to quickly bring to market personalized, easy-to-use location-based applications. Attendees will learn the market demand for location-based applications, benefits of hosted environment for building LBS applications, architectural components for hosted LBS app development, and the features, extensibility, scalability, compatibility, and security of hosted development platform for LBS

ERICSSON MOBILITY WORLD WORKSHOP SESSIONS (1:15- 4:00)

1:15 - 2:10 DEVELOPING J2ME APPLICATIONS
Danny Wyatt - Lead Technologist, Ericsson Mobility World

J2ME is the industry standard for third party development of applications on mobile devices. This session will cover developing MIDP applications with Sony Ericsson development tools. You will learn about the Sony Ericsson SKD, both with and without and external IDE.

2:10 - 3:05 UNDERSTANDING POTENTIAL MARKET DRIVERS IN THE MOBILE GAMES’ VALUE CHAIN FOR GAMES DEVELOPERS
Kim Chau - Sony Ericsson

• Who are the players and what are the strategies being implemented in the market?
• What are the key features and functionalities for games development?
• How to promote your games with Sony Ericsson?


3:05 - 4:00 DEVELOPING MMS APPLICATIONS
Danny Wyatt - Lead Technologist, Ericsson Mobility World
MMS, the successor to the wildly popular SMS, allows companies to deploy multimedia messaging services to new mobile markets. This session will provide a technical introduction to MMS--the Multimedia Messaging Service. Topics include an explanation of how the system works, how MMS messages are assembled and sent and how to develop and design applications that deliver audio, graphics, and animation directly to phones.This workshop will a brief introduction to Multimedia Messaging (MMS), Message transmission, client-server interaction, network topology, Message format: mime aggregation,SMIL,multi-network addressing, Recommendations and Suggestions, maximizing server interoperability, maximizing client interoperability, and messages across protocols

WIRELESS OPERATOR PANEL(4:00– 5:30)
“Mobile Applications : What Works and What Doesn’t?”
Moderator : Tim Connolly - Director, Business Development, Ericsson, Inc.
Decision-makers from major operators in the US and Europe talk about what types of applications they are buying today. Find out what they want and what they're paying. Learn from operators who have launched Mobile Internet applications what types of applications have been successful in their markets and why.

WIRELESS DEVELOPER FORUM SOCIAL(5:30 - 7:00)
Come join us after the Wireless Developer Forum at our cocktail social to be held immediately following the Operator Panel. Drinks and food will be served. Each attendee who joins us at the party will be given the chance to win a new Sony Ericsson T68i MMS-enabled phone with color screen (a $700 value) in a random raffle drawing.

Come join us after the Wireless Developer Forum at our cocktail social to be held immediately following the Operator Panel. Drinks and food will be served. Each attendee who joins us at the party will be given the chance to win a new Sony Ericsson T68i MMS-enabled phone with color screen (a $700 value) in a random raffle drawing.